Law #35: Master the Art of Timing — A Writer's Guide

Story Marc
Feb 7
4 min read

The thirty-fifth law in The 48 Laws of Power, "Master the art of timing," highlights the importance of patience, precision, and knowing when to act. For writers, timing influences everything—from when to release your book to how you build tension in a story. Success often depends on understanding when to push forward, when to wait, and when to pivot.

Here’s how to apply this law to your writing craft, career, and audience engagement.

Timing in Storytelling

Great stories are built on pacing and the artful revelation of information. Timing is critical for creating tension, engagement, and emotional impact.

1. Build Suspense Gradually:

Reveal critical information at the right moment to keep readers engaged.
Example: In Gone Girl by Gillian Flynn, the dual narrative structure and shifting perspectives are timed perfectly to keep readers guessing.
Application: Map out key plot points and determine the best moments to reveal twists or developments for maximum impact.

2. Control the Pacing:

A well-paced story alternates between fast-moving scenes and slower, reflective moments.
Example: In The Hunger Games, Suzanne Collins balances high-stakes action with quiet, emotional scenes to maintain momentum.
Application: Use pacing strategically to match the emotional tone of each scene and sustain reader interest.

3. Time Emotional Payoffs:

Deliver emotional highs and lows at moments that feel earned and impactful.
Example: In The Fault in Our Stars by John Green, the timing of key events amplifies their emotional weight.
Application: Build up to climactic moments gradually, ensuring they resonate deeply with your audience.

Timing in Your Writing Career

Strategic timing can elevate your career by helping you seize opportunities, avoid missteps, and maximize your efforts.

1. Choose the Right Moment to Publish:

Timing your book release strategically can boost its visibility and success.
Example: Many authors release books during peak reading seasons, like summer or the holidays, to capitalize on higher demand.
Application: Research market trends and consider factors like genre popularity and audience preferences when planning your release.

2. Wait for the Right Opportunities:

Patience can help you secure better deals or opportunities.
Example: Andy Weir’s The Martian started as a self-published project, gaining traction before being picked up by a publisher and adapted into a film.
Application: Focus on building your platform and refining your work while waiting for the right opportunities to arise.

3. Know When to Pivot:

If something isn’t working, recognize the signs and adapt your approach.
Example: Authors like Colleen Hoover found success by switching genres or embracing self-publishing when traditional routes fell short.
Application: Monitor your progress and be willing to change direction when needed.

Timing in Audience Engagement

Connecting with readers requires knowing when and how to engage them for the best results.

1. Time Your Marketing Efforts:

Launch campaigns when your audience is most likely to be receptive.
Example: Announce pre-orders, giveaways, or new releases at times when your audience is most active, such as during weekends or evenings.
Application: Use analytics tools to determine when your audience engages most with your content.

2. Create Anticipation:

Tease upcoming projects to build excitement and curiosity.
Example: J.K. Rowling’s slow reveal of The Cursed Child generated buzz and speculation among fans.
Application: Share hints, previews, or countdowns leading up to major announcements or releases.

3. Respond at the Right Time:

Engaging with readers promptly shows professionalism and appreciation.
Example: Authors who respond to fan messages or questions soon after receiving them build stronger connections.
Application: Set aside time regularly to interact with your audience in a timely manner.

Balancing Patience and Action

Mastering timing requires knowing when to act decisively and when to wait for the right moment.

1. Avoid Rushing Decisions:

Acting prematurely can lead to missed opportunities or mistakes.
Example: Self-publishing a half-finished manuscript can harm your reputation and sales.
Application: Take the time to refine your work and develop a solid plan before moving forward.

2. Recognize Momentum:

When opportunities arise, act quickly to capitalize on them.
Example: Viral social media posts can be leveraged to promote your work further.
Application: Stay prepared to seize unexpected opportunities by keeping your materials (like pitches or manuscripts) ready.

3. Be Strategic About Waiting:

Delays can sometimes work in your favor by building anticipation or allowing for better execution.
Example: Harper Lee’s decades-long gap between To Kill a Mockingbird and Go Set a Watchman amplified interest in her work.
Application: Use waiting periods productively by focusing on long-term goals and preparation.

Avoiding Timing Pitfalls

Even well-intentioned actions can backfire if the timing is off. Here’s how to avoid common mistakes:

Don’t Jump on Trends Too Late:
- Following trends past their peak can make your work feel outdated.
- Solution: Monitor trends and act while they’re still gaining momentum.
Avoid Overpromising:
- Announcing projects too early can lead to disappointment if delays occur.
- Solution: Wait until you’re confident in your timeline before sharing updates.
Stay Patient:
- Impatience can lead to rushed decisions and missed opportunities.
- Solution: Balance ambition with a willingness to wait for the right moment.

Conclusion: The Power of Perfect Timing

Law #35, "Master the art of timing," reminds writers that patience and precision are key to success. Whether crafting stories, planning your career, or engaging with readers, timing can amplify your impact and set you apart. By learning when to act, when to wait, and how to seize opportunities, you can build a thriving career while delivering stories that captivate your audience.

In the next installment of this series, we’ll explore Law #36, "Disdain things you cannot have: Ignoring them is the best revenge," and how focusing on what you can control empowers your writing journey. Stay tuned for more insights into The 48 Laws of Power for writers.