Law #38: Think as You Like but Behave Like Others — A Writer's Guide

The thirty-eighth law in The 48 Laws of Power, "Think as you like but behave like others," highlights the importance of discretion and adaptability. For writers, this principle is about navigating the industry, connecting with readers, and staying true to your vision while respecting the norms of your audience and peers. It’s not about losing authenticity but about strategically presenting yourself to achieve your goals.

Here’s how to apply this law to your writing journey without compromising your individuality.

Understanding the Balance Between Authenticity and Adaptability

Writers are often torn between staying true to their creative instincts and conforming to industry or audience expectations. Mastering this balance ensures your work resonates while remaining unique.

1. Speak the Language of Your Genre:

• Readers have specific expectations based on genre conventions.

• Example: Romance readers expect a happily-ever-after (or happy-for-now) ending, while thriller readers expect high stakes and twists.

• Application: Understand the rules of your genre before breaking them, ensuring your story satisfies audience expectations.

2. Adapt Without Losing Your Voice:

• Compromise doesn’t mean losing creativity; it means channeling it effectively.

• Example: Authors like Margaret Atwood push boundaries while staying within the framework of literary fiction.

• Application: Identify areas where you can innovate within the constraints of your chosen genre or market.

3. Present Ideas Strategically:

• Bold or unconventional ideas are more likely to be accepted when introduced thoughtfully.

• Example: Kurt Vonnegut’s satirical narratives challenged norms but were packaged in accessible, engaging prose.

• Application: Frame your unique ideas in ways that align with readers’ values or expectations.

Behaving Like Others in the Industry

Publishing is a collaborative space where professionalism and diplomacy open doors. Behaving like others doesn’t mean suppressing your creativity but understanding and respecting the environment you’re navigating.

1. Observe Industry Norms:

• Understanding professional etiquette earns respect and trust.

• Example: Query letters follow specific formats for a reason—they streamline communication with agents and editors.

• Application: Research and follow best practices for submissions, networking, and collaborations.

2. Build Relationships Through Common Ground:

• Shared interests and mutual respect strengthen professional connections.

• Example: Attend writing conferences or join critique groups to engage with peers and industry professionals.

• Application: Focus on listening, learning, and finding ways to connect without overshadowing others.

3. Know When to Blend In:

• Standing out isn’t always the best strategy—sometimes it’s better to observe and learn.

• Example: Early-career authors benefit from studying market trends and established writers before making bold moves.

• Application: Use quieter moments to gather insights and refine your craft.

Engaging Readers Without Alienating Them

Your audience is diverse, with varying tastes and expectations. Behaving like others in this context means connecting with readers in ways they understand and appreciate.

1. Respect Reader Expectations:

• Ignoring what readers want can result in disengagement.

• Example: George R.R. Martin’s A Song of Ice and Fire balances subverting tropes with delivering satisfying story arcs.

• Application: Identify what your readers value most and incorporate those elements into your work.

2. Speak Their Language:

• Tailor your communication to resonate with your target audience.

• Example: Colleen Hoover’s social media presence speaks directly to her readers, creating a sense of personal connection.

• Application: Use platforms and tones that align with your audience’s preferences.

3. Avoid Unnecessary Provocation:

• Controversial statements or actions can alienate readers.

• Example: While some authors thrive on polarizing opinions, many lose audience trust by being needlessly provocative.

• Application: Focus on fostering positive engagement rather than courting conflict.

Staying True to Your Vision

Behaving like others doesn’t mean compromising your creativity or vision. It’s about navigating the system strategically while staying true to your values.

1. Choose Your Battles:

• Focus on what matters most to your creative integrity.

• Example: J.K. Rowling insisted on casting British actors for the Harry Potter films to maintain authenticity.

• Application: Identify non-negotiables in your work and stand firm on those points.

2. Let Your Work Speak for You:

• Exceptional storytelling can transcend norms and expectations.

• Example: Octavia Butler’s groundbreaking speculative fiction pushed boundaries without sacrificing quality.

• Application: Prioritize crafting stories that resonate deeply, even if they challenge conventions.

3. Innovate Within Familiar Frameworks:

• Innovation is most effective when built on a foundation of familiarity.

• Example: Suzanne Collins’ The Hunger Games blended dystopian themes with reality-show elements to create something fresh yet accessible.

• Application: Introduce new ideas gradually, ensuring they’re grounded in recognizable elements.

Avoiding Pitfalls

While this law emphasizes adaptability, it’s important to avoid losing yourself or your vision in the process. Here’s how to stay grounded:

• Don’t Overcompromise:

  • Sacrificing too much of your voice or vision can lead to work that feels inauthentic.

  • Solution: Set clear boundaries for what you’re willing to adapt.

• Beware of Imitation:

  • Trying too hard to mimic others can dilute your originality.

  • Solution: Observe and learn from others while maintaining your unique perspective.

• Avoid People-Pleasing:

  • Trying to satisfy everyone often results in work that satisfies no one.

  • Solution: Focus on connecting with your ideal audience rather than appealing to everyone.

Conclusion: The Power of Strategic Adaptability

Law #38, "Think as you like but behave like others," encourages writers to balance individuality with adaptability. By understanding industry norms, respecting reader expectations, and strategically presenting your ideas, you can navigate the writing world effectively while staying true to your vision. Authenticity and discretion are not opposites; they’re complementary tools for building a successful career.

In the next installment of this series, we’ll explore Law #39, "Stir up waters to catch fish," and how provoking creative disruption can lead to fresh ideas and new opportunities. Stay tuned for more insights into The 48 Laws of Power for writers.