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Law #9: Win Through Your Actions, Never Through Argument — A Writer's Guide

The ninth law in The 48 Laws of Power, "Win through your actions, never through argument," is a lesson in showing, not telling—a principle writers already know well. In the literary world, actions speak louder than words, whether you're crafting a compelling narrative, navigating industry relationships, or building an audience. This law reminds us to let our work and behavior do the talking rather than wasting time and energy trying to convince others through debates or explanations.


Here’s how to apply this law to your writing career and storytelling.

Show, Don’t Tell in Storytelling

This law is practically the foundation of good storytelling. Readers engage more deeply when they experience events and emotions through action rather than exposition.


1. Use Action to Convey Emotion:

  • Instead of explaining a character's feelings, let their actions reveal their emotions.

  • Example: Rather than writing, “Sarah was furious,” show her slamming a door or ripping a letter in half. The reader feels the anger without being told.

  • Application: Go through your draft and highlight any emotional descriptions. Rewrite these sections to focus on action or dialogue instead.

2. Build Conflict Through Actions:

  • Characters should demonstrate their motivations and stakes through what they do, not just what they say.

  • Example: In The Hunger Games, Katniss doesn’t just talk about protecting her sister; she volunteers as tribute, instantly defining her character.

  • Application: Ask yourself, “How can I show this through a choice, reaction, or behavior?” instead of relying on dialogue or narration.

3. Create Visual Tension:

  • Scenes should unfold like a movie in the reader’s mind. Actions keep the pacing tight and the stakes clear.

  • Example: In No Country for Old Men, the tension between Anton Chigurh and his victims is built entirely through their physical interactions and the unspoken threat in his demeanor.

  • Application: Use vivid, concrete actions to drive scenes forward and let the subtext shine through.


Winning in the Professional World

In the publishing industry, actions often carry more weight than words. Whether you’re building relationships, pitching your work, or handling criticism, let your professionalism and results do the convincing.


1. Prove Yourself Through Results:

  • Don’t argue about why your book deserves attention—show why it does through strong writing and a polished pitch.

  • Example: Instead of debating with an agent about why your story matters, send them a killer query letter with a compelling manuscript.

  • Application: Focus on refining your work and presentation rather than explaining or defending it.

2. Avoid Public Arguments:

  • Engaging in online debates, especially about contentious topics, can harm your reputation. Let your work speak for itself.

  • Example: If someone criticizes your book on social media, resist the urge to argue back. Instead, focus on promoting your work positively.

  • Application: Stay professional in all interactions, even when faced with negativity. Let your success drown out the noise.

3. Show Gratitude, Not Defensiveness:

  • When receiving feedback, thank the person for their input rather than trying to justify your choices.

  • Example: If an editor suggests changes, respond with, “Thank you for this insight; I’ll consider it carefully,” instead of defending why you wrote it that way.

  • Application: Demonstrate your openness and willingness to improve through actions, not explanations.


Building an Audience Through Action

Your readers will remember how your work makes them feel far more than any marketing pitch or social media debate. Focus on delivering experiences that resonate.


1. Consistently Deliver Quality:

  • Books, blog posts, or short stories are the ultimate proof of your ability. Let them showcase your talent.

  • Example: Stephen King’s consistent output of high-quality novels over decades has earned him unwavering reader loyalty.

  • Application: Prioritize delivering great work over explaining why your work matters. Quality builds trust.

2. Engage Authentically:

  • Show your appreciation for readers meaningfully by interacting with them through book signings, Q&A sessions, or online comments.

  • Example: Neil Gaiman frequently engages with fans on social media, answering questions and sharing insights, which fosters goodwill.

  • Application: Be present and sincere in your interactions without overselling yourself.

3. Let Word of Mouth Work for You:

  • Readers are your best advocates. Focus on creating work they’ll want to recommend.

  • Example: Colleen Hoover’s rise to prominence was fueled by TikTok users sharing their emotional reactions to her books.

  • Application: Encourage readers to share reviews, reactions, or fan art by providing an engaging and memorable experience.


Avoiding Pitfalls

While actions are decisive, missteps can send the wrong message. Here’s how to avoid common pitfalls:

  • Overpromising Without Delivering:

    • Actions lose their impact if they don’t align with your promises.

    • Solution: Set realistic expectations and follow through consistently.

  • Reacting Emotionally:

    • Negative responses, especially in public forums, can damage your reputation.

    • Solution: Pause before responding to criticism. Focus on measured, thoughtful actions.

  • Being Passive:

    • Relying solely on actions without promoting your work can lead to missed opportunities.

    • Solution: Balance action with strategic communication. Let your work shine, but don’t be afraid to share it.


Conclusion: Let Your Work Do the Talking

Law #9, "Win through your actions, never through argument," is a powerful reminder that actions carry far more weight than words. As a writer, your stories, professionalism, and engagement with readers are your strongest tools for winning over hearts and minds. By focusing on showing rather than telling, both in your writing and career, you can build trust, respect, and lasting success.


In the next installment of this series, we’ll dive into Law #10, "Infection: Avoid the unhappy and unlucky," and explore how the energy you surround yourself with can impact your writing and career. Stay tuned for more insights into The 48 Laws of Power for writers.

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